Official PrestaShop Store Manager Blog

Google Increases Snippet Length

In order to make a web search more convenient and effective, web search engines apply meta descriptions or “snippets”. These are short explanations used to help users understand if this or that search result is relevant to their queries. In most cases snippets are intended to entice a person on a page and keep them there for some time or download something or make a purchase etc.

Google snippet length reaches 230 characters

Recently Google announced to have increased meta description length to 230 characters, which previously made 160 characters:

“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

This decision was taken with the aim of making meta descriptions more informative and helpful for users to better get the main point of a page content. Short snippets usually contained the key words and phrases often used in the web search, and their descriptiveness was rather minimal. In spite of all these advantages, a long meta description might discourage people of visiting your page. For example, your snippet may contain the very information they searched for or may seem to be too long to read.

Should I increase my snippets length?

It’s up to you to decide if you need to change your previous meta descriptions and apply this innovation in future or not. The effect depends on your aims, type of your content and your own views on the matter. Anyways, you should keep them both useful and enticing.