PrestaShop Store Manager

Official PrestaShop Store Manager Blog

Renewed Bridge Connector and PrestaShop Mobile Assistant v2 Are Out

Previously, we’ve released a Beta version of completely renewed PrestaShop Mobile Assistant v2 and we encourage every PrestaShop store owner to try how it works to monitor changes that happened on the website.

We haven’t stopped the development and continue adding new features and improving the existing functionality.

We’ve released a new Bridge Connector version 2.0.0 along with Mobile Assistant app that come with the following enhancements:

  • Multiple Widgets
  • Now, users can add several widget components on home screen with the possibility to customize them depending on their requirements. These can be widgets for different PrestaShop stores, as well as for one website with different filters by date, order status and widget color customization.

  • Access Management
  • Now, you can create users and set permissions to them, allowing or disallowing to view dashboard, widget, abandoned carts, products, customers, orders and order details in PDF document, receive new order and new customer notifications, order status change notifications and update order status.

  • Notifications
  • The notifications on new sales, customers and order status change are now being properly received.

You can update the Bridge Connector here - Download Bridge Connector v.2.0.0.

New version of Mobile Assistant v2 is available on Google Play.

Leave your feedback in comments below.

New PrestaShop Mobile Assistant v2 Beta Has Been Released

Our team is pleased to present the beta version of renewed PrestaShop Mobile Assistant v2!

As we are constantly working on the updates and strive for making the application more user-friendly, we have made some significant changes to Mobile Assistant and want to share them with you below.

So, what’s new in the renovated version of PrestaShop Mobile Assistant?

  • Synchronization of Store Connections on Cloud
  • We’ve added the functionality that allows to store all connections in one place and access them from any device after the authorization.

  • Different Ways to Sign In
  • Now, users have the possibility to login to Mobile Assistant with Facebook or Google account, as well as via email and password.

  • Completely New Design
  • We’ve changed colors, fonts and placement of elements that help navigate website more easily, improve usability and make PrestaShop store browsing and management more effective, prompt, and simple.

  • PrestaShop Multiple Shops Support
  • If users have PrestaShop multistore enabled, tree of shops will be displayed in the application too. There is a possibility to view and manage data basing on all shops, as well as choose and work with the separate one.

We encourage our users to try the beta PrestaShop Mobile Assistant v2 and share your thoughts in comments;)

To become a beta tester follow this link - Apply as a beta tester.

Do not forget to install Mobile Assistant Connector first;) - Download and install the module.

If questions occur or assistance is needed - contact us via

2018 in Review: Results for the Past Year

2018 has passed and we are thrilled to look back, gather and share the most important enhancements that have been made and reached.

Let’s review the year that’s already behind and point out the most remarkable achievements for us below:

  • We’ve made 10 new releases of Store Manager for PrestaShop with big number of improvements and useful features.
  • Data Integrity section of Store Diagnostics tool has been added. This gives the possibility to additionally troubleshoot and optimize PrestaShop store.
  • We’ve added new Amazon Integration addon, that allows to import orders from the marketplace to the website.
  • QuickBooks Online Integration addon has been implemented and users can export products, orders and customers to QuickBooks Online and import products from accounting system to the website.
  • Store Manager is always up-to-date, so the compatibility with PrestaShop versions 1.7.3.x and 1.7.4.x has been added.
  • Users can update details related to product combinations with new Combinations Update Wizard.

eMagicOne wants to thank all of you, customers and partners, for staying with us and using our products! You help us improve our work and make better e-commerce solutions each day.

We are ready to start the 2019 year with new ideas for simplifying store management and achieve business goals!

PrestaShop to Amazon Integration Addon Became More Functional

A bunch of new features and improvements have been implemented into the new version of Store Manager’s Amazon Integration Addon. Find out new possibilities of PrestaShop to Amazon integration and take advantage of the increased functionality of the module.

Enhanced version of Amazon Integration addon (v. is compatible with Store Manager for PrestaShop starting from version In order to update the module, you have to update Store Manager first.

Using new features of the addon you can:
  • Handle Amazon product listings;
  • Track recently accomplished operations;
  • Schedule and perform tasks;
  • Set shipping methods in the process of products synchronization.

Besides, new version of PrestaShop to Amazon Integration addon provides you with:

Improved products mapping management

Now mapping will be based on the values priority and availability and all the fields to be mapped can be selected at one stroke. Besides, newly added items to product listings can be automatically assigned to the existing ones.

Improved category management

You can use category search filter (either when adding new products to listings) and view the list of suggested categories.

Improved orders management

All orders list can be uploaded using orders grid paginator (one page treated as one request);

Extended product export capabilities

You can choose from what field to export product quantity. Besides, it can be exported to specific rules.

New authorization method implemented

From now on Amazon Integration module requires its users to log into it by inputting MWS (Marketplace Web Service) AuthToken. This token is used to give the developer access to your account (for example, make the account accessible for eMagicOne). Read more on how to get an MWS AuthToken here.

Find the full list of improvements here.

Try the renewed version of PrestaShop to Amazon Integration module and take advantage of the wide arsenal of instruments!

Google Increases Snippet Length

In order to make a web search more convenient and effective, web search engines apply meta descriptions or “snippets”. These are short explanations used to help users understand if this or that search result is relevant to their queries. In most cases snippets are intended to entice a person on a page and keep them there for some time or download something or make a purchase etc.

Google snippet length reaches 230 characters

Recently Google announced to have increased meta description length to 230 characters, which previously made 160 characters:

“We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average.”

This decision was taken with the aim of making meta descriptions more informative and helpful for users to better get the main point of a page content. Short snippets usually contained the key words and phrases often used in the web search, and their descriptiveness was rather minimal. In spite of all these advantages, a long meta description might discourage people of visiting your page. For example, your snippet may contain the very information they searched for or may seem to be too long to read.

Should I increase my snippets length?

It’s up to you to decide if you need to change your previous meta descriptions and apply this innovation in future or not. The effect depends on your aims, type of your content and your own views on the matter. Anyways, you should keep them both useful and enticing.

New Beta version of Amazon Integration is available for PrestaShop store owners!

eMagicOne team is glad to share new Amazon Integration Beta version ( for Store Manager for PrestaShop!

prestashop amazon details new beta

Integrate your Prestashop store with one of the worlds largest and most popular selling channels with ease, exporting and synchronizing product listings and arranging orders with no efforts.

Let us check what enhancements the new Beta version brings to users:


  • Shipping support has been implemented in current BETA version of Amazon Integration. Now, Settings tab allows to establish shipping methods when synchronizing products.

  • prestashop amazon shipping methods


  • Now, category list can be filtered when adding products to listing.

  • prestashop amazon category filter

  • Confirmation message has been added when deleting the account.

  • prestashop amazon deete account

  • Mapping products process has been improved with possibility to select all fields for association at one time. Also, mapping will take place according to the priority and availability of value in this field.
  • When adding products to listing, they can be automatically mapped to the existing ones on Amazon Marketplace.
  • There were visual changes made in plugin interface.
  • Inventory tab grid has been expanded with an option that allows to show calculated product price and quantity that will be synchronized with Amazon.
  • Fixes:

  • Suggested categories list selection has been fixed in current version of the addon.
  • "Details" link for listing logs has been enhanced. Now, it is shown for listings with all statuses, except for those, that have "Submitted" status.

  • prestashop amazon details listing logs

  • Previously, when deleting operation logs, not all related tables data was removed. The issue has been fixed.
  • Status of listings that have just been synchronized is now displayed properly.
  • An error that occured while checking formulas for prices set by the user has been fixed. Now, the regional parameters are correctly considered.

  • Important note

    Before the update of the addon, we recommend you to backup all Amazon Integration files to some local folder in case you want to roll back to older version of the addon. You can check the list of the details that need to be saved following article.

    In case you use previous Beta version of Amazon Addon (ver., it is enough to save listing configuration settings and AmazonIntegration.dll file (C:\%ProgramFiles% \eMagicOne\Store Manager for PrestaShop\Plugins\) to some local folder. To get back to previous Beta, follow the next steps:

    1. Go to Raw Table Editor section accessible in Tools section of Store Manager.
    2. Filter the tables related to Amazon addon among all the available ones.
    3. Highlight the filtered tables and launch to Script to Clipboard/Drop option in the context menu.

    4. prestashop amazon tables

    5. After that, proceed to Custom SQL tab, paste the tables and press Execute SQL button.

    6. prestshop amazon expression

    7. Close Store Manager and copy the previously saved old AmazonIntegration.dll file you have been using to C:\%ProgramFiles%\eMagicOne\Store Manager for PrestaShop\Plugins\.
    8. Load previously saved settings to the Amazon Integration.Load previously saved settings to the Amazon Integration.

    Once all the backups are saved, you may proceed with Amazon Integration Beta installation using this link - Download PrestaShop Amazon Integration addon.

    Current Amazon Integration Beta version is compatible with Store Manager starting from version If you are using older version of Store Manager, than it is specified and want to update Amazon addon to the version, you have to update the application first.

    *Amazon Integration is already built in Store Manager software and cannot be used without it. If you do not have Store Manager, try Trial version of the application and check all the possibilities of the addon and other functionality Store Manager offers.

    Make The Impossible Possible… With Store Manager for PrestaShop (Interview)

    Today, eCommerce expert Oksana Semenyuk, CMO at eMagicOne, will try to give solutions to the most common issues that online store owners face worldwide. Oksana’s thoughts and experience can become very useful for online merchants dealing with daily store management routines.

    Q: So how long have you been in eCommerce?

    A: I started my journey in eCommerce in 2006 when our company designed the first Store Manager prototype for web platforms that were popular those days. Ever since that time I’ve been dealing with online websites and their owners, going through hard times with them and assisting them in their success.

    eMagicOne company has been working with PrestaShop for 8 years by now (since 2009) and during this time we have implemented an abundance of top-notch features with each new version of Store Manager. We’ve earned some of the highest honor in the industry - Store Manager was recognized as the Best Module at Barcamp 5, NY in 2012. We’ve been awarded as PrestaShop’s Favorite in 2016. We’re extremely proud to be the Loyal PrestaShop partner for 6 years this far (since 2011). What’s the most important, we’ve acquired thousands of clients, and this fact inspires us to grow and succeed.

    Q: Why Store Manager? What are your strong sides?

    A: The main point of our development progress is listening to customers. We are open to our clients and try to do things that seem impossible at first sight. That’s where our most valued features come from.

    For example, we have seen that customers have issues with mass editing like applying changes in bulk to run seasonal sales (discounted prices for limited period of time), make smart prices, like 9.99 or 1649 or create some discounts for tricky filtered items (e.g. use special prices before St. Patrick's day for all green goods). For the mentioned purposes we have introduced Mass Changer tool, and since that time we are constantly improving bulk updates functionality.

    I am convinced that lots of store owners face the same issues, so we try to think more complex solving such cases. As a result, we offer a scope of features that resolve tones of difficulties that all store owners face sooner or later.

    Those small but helpful features make customers choose our product again and again.

    Q: What is the most mind-blowing feature?

    A: The most mind-blowing feature is the ability to work offline, without the Internet. For example, flying between the continents or being on the ocean cruise you have plenty of free time. You can spend it focusing on your website, performing tasks like content creation or product editing, instead of wasting precious hours on movies and games. You should give it a try. It is really unbelievable experience.

    Q: What are the most common tasks handled with Store Manager?

    A: The most widely-used feature is data import/export. No matter if you’re migrating between versions, platforms or you’re syncing data from supplier, you face the issues related to file format and data structure.

    Unfortunately, when we’re talking about auto-generated files, they are very often formatted or even delimited improperly. In most cases, the supplier has no clue what PrestaShop file format is and often does not care about specific data format you need after all. So you get XML files or Excel file with improper format and you have no idea where to start from.

    Nevertheless, those spreadsheets with information should be pushed into PrestaShop. From our side, we should do everything possible to automate the process of data adjustment, upload and update.

    As for the export feature, it is mainly used to export data to another online store, eBay, Amazon, Google Shopping, etc.

    With the help of Store Manager, you can set up multiple synchronization scenarios without any extra charges. No fee per transaction or period of usage. We offer one-time payment for lifetime usage.

    Q: What are your weak sides?

    A: First of all, I want to express gratitude to customers, who point us to the aspects that should be improved. The biggest barrier at the moment is MAC version. We have tons of requests concerning Store Manager for PrestaShop that can be used on MAC and we are finally moving towards Apple users. This year we have started its development, so more merchants will be able to use our software soon.

    Q: What are the most challenging requests from users right now?

    A: We are constantly receiving requests like “I want to import from the site by URL but have no access to the site data.“ or “How can I copy the whole website content to PrestaShop” or “I want to grab data from my old website.” Those requests were quite challenging for us, but we did our best to assist customers. Recently we’ve completed working on a tool for data scraping, so we will be able to handle those requests as well. So if you want to test it right now, please contact our support team.

    Q: What are the funniest cases you remember?

    A: Having at least 50 requests a day for many years, there is a place for some funny stories that happened with us and with our products. For example, there were some customers in the chat who asked us to stand on the chair and sing a song or something like that. And that was not the 1st of April.
    I’d say if you have a good sense of humor, and you’re doing your work with good mood and attitude, your customers feel that and answer you the same way.

    Q: What are your recommendations for store owners?

    A: Maintaining online store is a process, rather than a project. Think about automation all the time. If you have done the same task at least twice, you should consider if there’s any way to schedule it, setup cron job, apply a rule on a hook, event, etc. Stay focused on things that bring you sales and allow techs to take care about all the routine. This way success will be your final point.

    In the end, I want to say “thank you” to PrestaShop team and PrestaShop community for such a great opportunity to collaborate, go further and reach higher eCommerce goals.

    "Dealing with eCommerce projects as CMO, I see trends and opportunities every day, and I will gladly share them with you."

    "In love with eCommerce."

    Oksana Semenyuk,
    CMO at eMagicOne